The buzz about hybrid meetings is that they’re mixing things up—in a good way. Combining online, streaming components with the ever-important face-to-face element, planners of meeting events can foster greater attendee engagement and achieve more successful and wider-reaching results. According to a recent research project supported by Sonic Foundry and the Meeting Professionals International Foundation […]
As you might remember from our last blog, “Super Bowl XLVII and Effective Commercial Strategies”, your game plan and the decisions you make can be the deciding factor between a successful campaign and one that gets lost among the monotony of advertising clutter. At Dana, we approach every media plan with a series of simple, […]
When it comes to email design best practices, it is imperative that artists review their creative from the user’s point of view. Since emails load into inboxes from the top down, the content you want users to see first should be placed at the top of the email to grab their attention and inspire interaction. […]
As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the market lends itself to brand awareness. Against the heavy volume of advertisements in our inboxes, mailboxes and cable boxes, it […]