How do you know a good trade show? They’re easy to spot. Sellers sell. Buyers buy. But these days—in a tough economy and with associated costs mounting—such success must be certain before either will even attend. Once there, swinging business and a high ROI are far from guaranteed. That’s why we’re champions of hosted buyer […]
When it comes to sports marketing, the game is always changing. Sure, there are marketing plan mainstays, and some recent trends have already become mainstream. But for every trend that finds footing, fails or fades away, another pops up in its place. In some cases, traditional strategies become all the rage again. By definition, sports […]
Sunbaked escape to the Caribbean? Pack your bikini. Snow-capped ski vacation in Colorado? Let’s hit the slopes. At Dana, we’re always discovering and tracking smarter methods for attracting travelers seeking region-specific getaways. One trend we’re definitely watching: destination portals. More global hotel and resort groups are launching geo-targeted landing pages within their websites. Destination portals […]
Social media is a part of everyday life. According to a comScore study (October 2011), 82.4% of the world’s online population engages with social media at least once a month. Social media platforms have become an excellent place for companies to boost their brand and gain awareness. Below are a few quick tips on social […]