On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don’t need the biggest or glitziest booth displays to catch their eye. Try these tips to drive traffic to your trade show booth. Say […]
A recent AAA/Best Western survey revealed that 51% of travelers with pets would take them along on every vacation if they could. (Read again: every vacation.) If you’re thinking about joining the pack, Tib (my terrier mix) and I have a few pet-friendly travel tips for you. Choose a pet-friendly destination: Hey, there’s a reason […]
You’ve attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: Dwell in the hearts and minds of your customers. Turning their heads for the first time isn’t always the hard […]
The effectiveness of Facebook has been called into question. Many have cited the medium’s lack of measureable ROI as a reason for the disappointing performance of Facebook stock. Media buyers throughout the advertising business know the immutable facts: Facebook advertising visits driven to a primary website, bounce at a high rate, generate short, low-engagement visits, […]