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On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don’t need the biggest or [...]

A recent AAA/Best Western survey revealed that 51% of travelers with pets would take them along on every vacation if they could. (Read again: every vacation.) If you’re thinking about joining the [...]

You’ve attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: [...]

The effectiveness of Facebook has been called into question. Many have cited the medium’s lack of measureable ROI as a reason for the disappointing performance of Facebook stock. Media [...]