Ever read a white paper produced by a company you trust? Opt into a newsletter that brings you factual, helpful information for your business? Or subscribe to a blog that really hits the spot? You may not have realized it at the time, but these complimentary tools, otherwise known as content marketing, do more than […]
There’s a new social medium hitting the Net hard these days—in fact, it’s already garnering more referral web traffic than Google+, LinkedIn, YouTube and Reddit combined. As a travel marketer that knows the importance of viral advertising, I say any channel showing that kind of potential should definitely be on our radar—and yours. So allow […]
A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn’t track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
Dana Takes Home Two Silver and Two Bronze Awards for Winning Entries NEW YORK, NY (February 28, 2012) – The Hospitality Sales & Marketing Association International (HSMAI) presented Dana Communications with four Adrian Awards last night at a black-tie gala held at the New York Marriott Marquis. In its 55th year, the Adrian Awards event […]
Fixed? Fluid? Elastic? Responsive? Which website layout is best? This is a question often asked by our clients, and one we ask ourselves when producing a new website. All are valid layouts in modern web design, and each has its own set of pros and cons. They are all part of what is know as […]