Breaking Down Brand Barriers
Every great brand has a personality. And like a real person, a brand builds relationships based on its characteristics and reputation. That is why defining the elements of your brand is [...]
Cover Your Bases
I was once compared to a baseball umpire. As a professional proofreader, it’s my job to make the calls on the rules of language and accuracy. When I do my job right, no one notices. But if I make [...]
Will Twitter Brand Pages Take Off?
Sure, Twitter attracts Justin Bieber and Lady Gaga fans in hordes (16+ and 17+ million followers respectively), as well as last-minute deal hunters (think JetBlue Cheeps). But can the [...]
Google PPC – Using Ad Extensions
About a year ago, Google introduced a new AdWords advertising feature called Ad Extensions, which provides space for pay-per-click advertisers to include up to four links to their websites, [...]