Every great brand has a personality. And like a real person, a brand builds relationships based on its characteristics and reputation. That is why defining the elements of your brand is essential. A brand is not simply a logo, a symbol or a tagline. A brand is a living entity—a collection of perceptions and beliefs […]
I was once compared to a baseball umpire. As a professional proofreader, it’s my job to make the calls on the rules of language and accuracy. When I do my job right, no one notices. But if I make a bad call, I’m bound to have an angry crowd to face. The reason why I […]
Sure, Twitter attracts Justin Bieber and Lady Gaga fans in hordes (16+ and 17+ million followers respectively), as well as last-minute deal hunters (think JetBlue Cheeps). But can the micro-blogging site compete with other social media platforms in building brand awareness? In December, Twitter announced a redesign of its website and apps, making the start […]
About a year ago, Google introduced a new AdWords advertising feature called Ad Extensions, which provides space for pay-per-click advertisers to include up to four links to their websites, underneath their sponsored listing. Ad Extensions makes it uber easy for advertisers to update existing ads on a continual basis, refresh and promote various or seasonal […]