The time and space you have to market yourself becomes smaller and smaller with each passing day. Faster technology, shorter attention spans, growing competition—all of these contribute to the cacophony that exists in the marketplace. That is why your logo plays a very important role in your brand strategy. It’s the single most valuable element […]
Happy Holidays! The end of the year is upon us, and well, 2011 was…not too shabby. I really wish I could say that every business is booming, jobs are abundant and the sky is the limit for growth. But while there are positive signs, not everyone is there just yet… Things are different after these […]
The use of social media networks for buying and sharing is on the rise. By now, at least to some degree, many brands have caught on and tapped into social media marketing. They know that their presence is necessary, and with a little effort, a promotion could generate some short-term sales. But are they capitalizing […]
It’s no secret that there’s been much to-do about the ways in which businesses have left a larger-than-life footprint on the environment, especially in the travel and tourism industry. Consumers have noticed, and according to recent research*, they are making their buying decisions accordingly: 90% of Americans state that companies should be mindful not only […]