Social media creates brand champions
Social media has fostered a new twist on creating brand champions for various companies and products. By allowing for the development of a more cost-effective and current campaign, social media [...]
Firing Up For 2012 Meetings Business
With the meetings industry on the rebound, it’s a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana’s red-hot meeting trends as a starting [...]
The Missing Link
Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 [...]