Social media has fostered a new twist on creating brand champions for various companies and products. By allowing for the development of a more cost-effective and current campaign, social media has enabled customers and businesses to forge a more direct relationship. Customers like having control, and they want to know that they are important. So, […]
With the meetings industry on the rebound, it’s a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana’s red-hot meeting trends as a starting point for spending it wisely. Green Is Not Just a Buzzword. Environmentally conscious meeting management is gaining importance, and clients will […]
Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 respondents. So how can your company take advantage of LinkedIn’s social strengths? We uncovered five red-hot uses (besides recruitment). Use LinkedIn to support […]