Makena Beach & Golf Resort in Hawaii has selected Dana Communications as its agency of record for branding and marketing its leisure, golf and events business. The Resort, which recently became part of the Benchmark Hospitality International portfolio, is a sister property of the famed Turtle Bay Resort on neighboring Oahu, Hawaii. Makena Beach & […]
The National Conference Center (NCC) has selected Dana Communications to market its meetings and events business. As one of the nation’s largest conference destinations, NCC convenes events for corporations, associations and government agencies. It also hosts social and corporate events at West Belmont Place, an elegant special events venue adjacent to the Center. Located on […]
Columbia University selected Dana Communications to create a campaign for Faculty House, a historic meetings and events facility located on the Ivy League school’s New York City campus. Currently undergoing its first full-scale restoration since its construction in 1923, Faculty House is a social and intellectual hub for the Columbia community and a meetings and […]
One question we consistently hear from clients and colleagues in the travel industry is, “Should we run pay-per-click advertising on our own brand keywords?” And the question is usually followed with a statement like, “After all, we are in position #1 for our brand.” While there isn’t universal agreement on this topic, most search engine […]
What makes a successful email marketing plan? Here are some quick tips to consider when launching yours: Ask for permission. Sending to people who want to hear from you is the best way to remain legally compliant, maintain a solid reputation and generate great results. And with consumers becoming more finicky about what they read—and […]