In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But don’t be fooled: email marketing is not only alive, it’s thriving. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings […]
E-newsletters are an effective way to connect with your audience, build brand affinity, and influence travel decisions. To maximize their impact, focus on crafting engaging subject lines, delivering relevant and personalized content, and ensuring mobile-friendly designs. Avoid overly salesy tones, excessive copy, and sending to non-opt-in recipients to maintain a positive and compliant communication strategy.
From app-driven hotel room keys and property way-finding systems, to booking tee times and room service from a tablet, hotel technology is becoming more sophisticated. This is enabling hotel guests to experience higher levels of customization and personalization during their stay—helping them feel more in touch and in control with the services of the hotel […]
When it comes to hospitality email marketing, we often treat email with a “one size fits all” approach. Come up with a snazzy message and offer, throw some links in there, and blast it out to the entire database in the hope that someone will click on it. That’s great if you’re into the load […]
Historically speaking, emails sent on Memorial Day tend to achieve higher performance metrics than those sent on other major US holidays, including Christmas and Valentine’s Day. From transaction rates to open and click metrics, there’s definitely a sense of urgency that Memorial Day email marketing campaigns generate, which we, as marketers, can capitalize on. One […]
We all know the old “load and blast” theory of email marketing. Just design an email, code it up, pick a random email program and send it. This approach is great if you’re looking to put “email marketing” on your company letterhead, but not so good if you’re seriously trying to reach opted-in customers. Let’s […]
Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn’t render well on certain mobile devices to developing code that email clients just won’t understand, email development has its fair share of frustration. Fortunately, HTML email issues are easy to […]
Given the tools and technologies available today, there has never been a better time to launch a high ROI-producing digital marketing campaign. Take a look at three of the top digital marketing strategies for success in 2013. Remarketing What it is: Remarketing is a form of advertising that targets users who have previously visited a […]
When it comes to email design best practices, it is imperative that artists review their creative from the user’s point of view. Since emails load into inboxes from the top down, the content you want users to see first should be placed at the top of the email to grab their attention and inspire interaction. […]
To understand the Outlook 2013 HTML email issues, one must first understand the shaky structure upon which it was initially built. Towards the end of 2006–beginning of 2007, Microsoft “de-revolutionized” the email marketing industry by releasing Outlook 2007. With its adoption of the MS Word rendering engine to display HTML emails (Outlook 2003 used Internet […]