Media Planner and Buyer
Dana Communications is looking for an experienced Media Planner and Buyer to join our team in the Princeton NJ office.
The Media Planner/Buyer works closely with our Account, Traffic and Creative Teams to plan and execute media plans that grow brands and drive conversion. A solid understanding of media strategy, planning, buying, analytics and post-buy analysis is required.
Competitive salary based on experience and a solid benefits package.
Qualifications
- 3-5 years media experience
- excellent research skills
- the ability to recognize opportunities
- confidence negotiating
- good team and interpersonal skills
- interest in media and people’s motivations
Responsibilities
- meeting with clients to understand goals and target audiences
- analyzing and researching purchase behavior and media usage
- developing contacts with media
- advising the creative team and clients about the most effective media combination
- considering timing of media activities, based upon usage patterns and seasonal factors
- presenting media proposals to help clients to reach decisions about advertising plans
- obtaining the best advertising rates that fit with the agreed media strategy
- monitoring and presenting new options to clients
- recommending adjusting media schedules in response to tracking and results
- managing budgets and maintaining clear spend records
- monitoring, optimizing and updating clients on the effectiveness of campaigns
Skills
- media research
- awareness of media trends
- logical, resourceful and creative thinking
- able to recognize good opportunities
- rate negotiation
- teamwork
- interpreting and presenting data
- persuasive and diplomatic presentations
- deadline awareness, handle pressure
- confident client interactions: telephone and face-to-face
- Microsoft Office: Excel, Word, Powerpoint
Interests
- genuine interest in travel, media, marketing, advertising and innovation
- understand what motivates people to buy and the role media in this process
- maintain an awareness of industry developments and media trends
To apply for this position contact Karen Paton.
